Winter Haven Ford Dealer is 1 of 3 in the U.S. to Adopt Green Tactics

Jarret-Gordon Ford chosen to participate in sustainability initiative pilot program

Ford Motor Company is launching a voluntarty sustainability initiative for Ford and Lincoln dealers to reduce their carbon footprint and improve the energy-efficiency of their dealerships.

Ford has partnered with Rocky Mountain Institute, a leading energy-efficiency organization to pilot new technologies and architectural design principles, at three dealerships in diverse climates: New York, Las Vegas and Winter Haven, Florida.

The "Go Gree" dealer sustainability initiative is fully integrated into the company's existing architecture to provide dealers with the ability to improve energy efficiency and lower operating costs.